CORONA CERO  ✺  2026
✎ GREY GLOBAL

Make It Summer.

If it feels like summer, then it tastes like summer. 

For the first time, Corona stepped away from the sand and decided to sponsor the Winter Olympics. And more than that, it set out to prove that summer isn’t a season, it’s a state of mind.

The campaign was inspired by the unique spring skiing behaviour where warmer days encourage a more relaxed, beach-like mindset, even in the mountains.


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Done with:
Agency:  Africa
Executive Creative Directors:  Pedro Hefs, Rodrigo Barbosa
Creative Directors: Diogo Dutra, Thiago Monteiro
Copywriters:  Julia Miranda
Art Director: Mayara Sayuri, Tomaz Saavedra
Producer: Ana Mello
Account Executive: Camilla Steiman, Barbara Passos 

Production Company: Seiva
Director: Marina Zabenzi
Executive producer: Marcela Sutter, Marcia Sutter e Manoela Chiabai
Director of Photography: Bibi Bianchini
 Art Director: Barbara Tavares
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