CORONA CERO  ✺  2026
✎ GREY GLOBAL

Make It Summer.

If it feels like summer, then it tastes like summer. 

For the first time, Corona stepped away from the sand and decided to sponsor the Winter Olympics. And more than that, it set out to prove that summer isn’t a season, it’s a state of mind.

The campaign was inspired by the unique spring skiing behaviour where warmer days encourage a more relaxed, beach-like mindset, even in the mountains.