CORONA CERO  ✺  2026
✎ GREY GLOBAL

Make It Summer.

If it feels like summer, then it tastes like summer. 

For the first time, Corona stepped away from the sand and decided to sponsor the Winter Olympics. And more than that, it set out to prove that summer isn’t a season, it’s a state of mind.

The campaign was inspired by the unique spring skiing behaviour where warmer days encourage a more relaxed, beach-like mindset, even in the mountains.


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Done with:
Agency:  Grey Global
CCO: Gabriel Schmitt
Executive Creative Directors:  Alvaro Soto
Creative Directors: Pedro Reis, Gustavo Henrique, Kayran Moroni
Copywriters:  Thiago Toledo
Art Director: Tomaz Saavedra
Global Creative Producer Partner: Emiliano Alvarenga
Producer: Rebbeca Wilmer
Account Executive: Riley Morris, Jennifer Chernaik
Project Manager: Jade Gimenez

Production Company: Antiestatico
Photographer: Ale Burset
 
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