Wunderman THOMPSON ✺ 2022
WUNDERMAN THOMPSON BRASIL ✎ ROLE: GRAPHIC DESIGN
Four Behaviors
Wunderman Thompson has 4 core behaviors that are key to the agency success and health. Unfortunately, few people in the agency offices knew them. We had to brand and design the 4 behaviors in a remarkable way so that the teams could learn and incorporate them.
THE GRID
SYSTEM
THE GRID
SYSTEM
We designed a grid based on our Inspiration Mark (+), that will represent the 4 behaviors through processing and generative design.
We designed a grid based on our Inspiration Mark (+), that will represent the 4 behaviors through processing and generative design.
We designed a grid based on our Inspiration Mark (+), that will represent the 4 behaviors through processing and generative design.
CREATIVE BRAVERY
CREATIVE BRAVERY
POSITIVITY
LISTENING
IN IT TOGETHER
IN IT TOGETHER
The modularity of the grid makes it easy to scale and adapt the assets to different formats.
The modularity of the grid makes it easy to scale and adapt the assets to different formats.
The modularity of the grid makes it easy to scale and adapt the assets to different formats.
THE 4 BEHAVIORS SYMBOL
THE 4 BEHAVIORS SYMBOL
THE 4 BEHAVIORS SYMBOL
THE
4 BEHAVIORS
SYMBOL
The 4 Behaviors symbol is the juxtaposition of the 4 blocks that represent each behavior.
The negative space in the middle hints the inspiration mark is present when the 4 behaviors are together.
The 4 Behaviors symbol is the juxtaposition of the 4 blocks that represent each behavior.
The negative space in the middle hints the inspiration mark is present when the 4 behaviors are together.
The 4 Behaviors symbol is the juxtaposition of the 4 blocks that represent each behavior.
The negative space in the middle hints the inspiration mark is present when the 4 behaviors are together.
The 4 Behaviors symbol is the juxtaposition of the 4 blocks that represent each behavior.
The negative space in the middle hints the inspiration mark is present when the 4 behaviors are together.
Graphic Designers: Julio Rodrigues, Tomaz Saavedra
Motion designer: Juliana Silvestrin