ITAÚ BANK ✺ 2016
AFRICA DDB ✎ ROLE: CONCEPT, ART DIRECTION, GRAPHIC DESIGN
Grandvloggers
Bills, money transfers, balance – Banking is a pain. It hurts a little bit less when you do it online, though. And it's even entertaining when you see these two charming friends learning their way around it.
Itaú Bank needed to draw attention to its family of service apps, and how they're as easy to use as Uber, delivery apps or Whatsapp. To prove that, we brought two cheerful ladies amused with technology – but not that familiar with it yet – to arrange an afternoon tea party using only mobile apps.
Digital Tea:
the YouTube
Talk Show
Digital Tea:
the YouTube
Talk Show
Digital Tea:
the YouTube
Talk Show
Digital Tea:
the YouTube
Talk Show
The digital lessons continued on YouTube: Neuza and Lilia invited Famous Influencers for a tea and to help them improve their YouTube Channel –Itaú's, actually. Pathy (1.9m subscribers) and Kéfera (11m subscribers) taught them snapchat and boomerang lessions.
The digital lessons continued on YouTube: Neuza and Lilia invited Famous Influencers for a tea and to help them improve their YouTube Channel –Itaú's, actually. Pathy (1.9m subscribers) and Kéfera (11m subscribers) taught them snapchat and boomerang lessions.
The digital lessons continued on YouTube: Neuza and Lilia invited Famous Influencers for a tea and to help them improve their YouTube Channel –Itaú's, actually. Pathy (1.9m subscribers) and Kéfera (11m subscribers) taught them snapchat and boomerang lessions.
Facebook etiquette
for good measure
Facebook etiquette
for good measure
Facebook etiquette
for good measure
Facebook etiquette
for good measure
Retention is a key metric when advertising on Facebook.
To be certain we'd catch people's attention, we made 60" cuts focusing on the influencers lessions. With Castanhari (2.1m subscribers at the time), they threw some pokéballs on Pokémon Go and Tavião (1m subscribers at the time) taught them how to get a match on Tinder.
Retention is a key metric when you advertise on Facebook.
To be certain we'd catch people's attention, we made 60" cuts focusing on the influencers lessions. With Castanhari (2.1m subscribers), they threw some pokéballs on Pokémon Go and Tavião (1m subscribers) taught them how to get a match on Tinder.
Retention is key when advertising on Facebook.
To be certain we'd catch people's attention, we made 60" cuts focusing on the influencers lessions. With Castanhari (2.1m subscribers), they threw some pokéballs on Pokémon Go and Tavião (1m subscribers) taught them how to get a match on Tinder.
Retention is a key metric when you advertise on Facebook.
To be certain we'd catch people's attention, we made 60" cuts focusing on the influencers lessions. With Castanhari (2.1m subscribers), they threw some pokéballs on Pokémon Go and Tavião (1m subscribers) taught them how to get a match on Tinder.
Retention is a key metric when you advertise on Facebook.
To be certain we'd catch people's attention, we made 60" cuts focusing on the influencers lessions. With Castanhari (2.1m subscribers), they threw some pokéballs on Pokémon Go and Tavião (1m subscribers) taught them how to get a match on Tinder.
Still on Facebook, we used retargeting strategy to deliver shorter videos (30") more focused on our campaign goal: App downloads. To throw some spice on it, we had Christian Figueiredo (4.4m subscribers) experiencing VR goggles with them.
Still on Facebook, we used retargeting strategy to deliver shorter videos (30") more focused on our campaign goal: App downloads. To throw some spice on it, we had Christian Figueiredo (4.4m subscribers) experiencing VR goggles with them.
Still on Facebook, we used retargeting strategy to deliver shorter videos (30") more focused on our campaign goal: App downloads. To throw some spice on it, we had Christian Figueiredo (4.4m subscribers) experiencing VR goggles with them.
Still on Facebook, we used retargeting strategy to deliver shorter videos (30") more focused on our campaign goal: App downloads. To throw some spice on it, we had Christian Figueiredo (4.4m subscribers) experiencing VR goggles with them.
Still on Facebook, we used retargeting strategy to deliver shorter videos (30") more focused on our campaign goal: App downloads. To throw some spice on it, we had Christian Figueiredo (4.4m subscribers) experiencing VR goggles with them.
#GrandmaAdvices:
Relevant content for
an unusual holiday
#GrandmaAdvices:
Relevant content for
an unusual holiday
#GrandmaAdvices:
Relevant content for
an unusual holiday
#GrandmaAdvices:
Relevant content for
an unusual holiday
#GrandmaAdvices:
Relevant content for
an unusual holiday
Grandmother's Day is not big in Brazil. In fact, few people know its date. With some few advices, people easily remember their grandmas, though. We launched some grandma advices mixing their new digital knowledge with the well aged wisdom for some unique advices. We posted it on Twitter and people joined the conversation using the #GrandmaAdvices hashtag.
Grandmother's Day is not big in Brazil. In fact, few people know its date. With some few advices, people easily remember their grandmas, though. We launched some grandma advices mixing their new digital knowledge with the well aged wisdom for some unique advices. We posted it on Twitter and people joined the conversation using the #GrandmaAdvices hashtag.
Grandmother's Day is not big in Brazil. In fact, few people know its date. With some few advices, people easily remember their grandmas, though. We launched some grandma advices mixing their new digital knowledge with the well aged wisdom for some unique advices. We posted it on Twitter and people joined the conversation using the #GrandmaAdvices hashtag.
Grandmother's Day is not big in Brazil. In fact, few people know its date. With some few advices, people easily remember their grandmas, though. We launched some grandma advices mixing their new digital knowledge with the well aged wisdom for some unique advices. We posted it on Twitter and people joined the conversation using the #GrandmaAdvices hashtag.
Grandmother's Day is not big in Brazil. In fact, few people know its date. With some few advices, people easily remember their grandmas, though. We launched some grandma advices mixing their new digital knowledge with the well aged wisdom for some unique advices. We posted it on Twitter and people joined the conversation using the #GrandmaAdvices hashtag.
Designing
the title card
Designing
the title card
Designing
the title card
To design the title of the Chá Digitau (Digital Tea), we tried to imbue the Tea Bag on the card with some grandma's house atmosphere. Itaú's brand guide is really strict when dealing with fonts: Myriad Pro only. So we painted it to make it cozy.
To design the title of the Chá Digitau (Digital Tea), we tried to imbue the Tea Bag on the card with some grandma's house atmosphere. Itaú's brand guide is really strict when dealing with fonts: Myriad Pro only. So we painted it to make it cozy.
To design the title of the Chá Digitau (Digital Tea), we tried to imbue the Tea Bag on the card with some grandma's house atmosphere. Itaú's brand guide is really strict when dealing with fonts: Myriad Pro only. So we painted it to make it cozy.
To design the title of the Chá Digitau (Digital Tea), we tried to imbue the Tea Bag on the card with some grandma's house atmosphere. Itaú's brand guide is really strict when dealing with fonts: Myriad Pro only. So we painted it to make it cozy.
To design the title of the Chá Digitau (Digital Tea), we tried to imbue the Tea Bag on the card with some grandma's house atmosphere. Itaú's brand guide is really strict when dealing with fonts: Myriad Pro only. So we painted it to make it cozy.
Copywriter: Thiago Brunelli
Art Directors: Paulo (Feijão) Medeiros Carvalho, Tomaz Saavedra
Producers: Leonardo de Jesus, Stella Gafo
Film Production Company: Bossa Nova Films
Film Director: Georgia (Joca) Guerra-Peixe