RIACHUELO ✺  2023
SOKO  ✎ ROLE: CONCEPT, ART DIRECTION, GRAPHIC DESIGN

The Party Is You.

Every year-end, women feel overwhelmed during the holiday season with the number of things they need to manage. Gifts, outfits, decorations. Riachuelo is a department store that has everything necessary for a party to happen. That's why we decided to invite the audience to celebrate their own presence at these festivities, because without them, there is no party.

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