ESPN  ✺  2017
AFRICA  ✎  ROLE: CONCEPT, ART DIRECTION

From Hoops
to History.

2016-17 NBA season was brilliant. Lots of records broken, amazing plays, and for the third consecutive year, Warriors and Cavaliers were facing off in Finals. To inspire the audience to watch this historical moment, we came up with the concept From Hoops to History. 

tres_posters
KV_curry
KV_lebron
PINCELADAS_RETICULA_crop
lapis_nanquim_crop
ESPN—BEHANCE—HEADER—PROCESSO
ROLO—CROMIA—GIF
110_bus_station_urban_poster_mockup
153_bus_station_urban_poster_mockup
40_urban_poster_mockup
Done with:
Agency: Africa
Creative Directors: Jeferson Rocha, Otávio Schiavon
Copywriter: Angerson Vieira 
Art Director: Tomaz Saavedra
Art Buyer: Carmen Castillo
Image Production Company: Pict Estúdio
 
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