Itaú bank ✺ 2016
Africa ddb ✎ ROLE: CONCEPT, ART DIRECTION, EDITORIAL DESIGN
Kidsbook Collection
If everybody is on Facebook, why don't we have books there too?
To encourage parents to read more to their children, we provided interactive books where most people spent their idle time: the facebook mobile app.
AWARDS ✺
2 x BRONZE @ CANNES LIONS (MOBILE AND CYBER)
1ST PLACE @ PRÊMIO JABUTI (DIGITAL CHILDREN BOOK CATEGORY)
1 x GOLD @ EL OJO DE IBEROAMERICA (MOBILE)
1 x GOLD @ FACEBOOK AWARDS GLOBAL (BEYOND FACEBOOK & INTEGRATED)
1 x GOLD @ SMARTIES LATAM (BRAND AWARENESS)
Canvas,
you say?
Canvas,you say?
Canvas,
you say?
A mobile only experience, Canvas is a full screen, immersive ad format. It features videos, soundtrack, panoramic images, 360º videos and image carousels.
A mobile only experience, Canvas
is a full screen, immersive ad format.
It features videos, soundtrack, panoramic images, 360º videos and image carousels.
A mobile only experience, Canvas is a full screen, immersive ad format. It features videos, soundtrack, panoramic images, 360º videos and image carousels.
A mobile only experience, Canvas is a full screen, immersive ad format. It features videos, soundtrack, panoramic images, 360º videos and image carousels.
A mobile only experience, Canvas is a full screen, immersive ad format. It features videos, soundtrack, panoramic images, 360º videos and image carousels.
Turning Canvas
into Books
Parents, like mostly everyone, spend some fair amount of time on social media apps, and that's exactly where we engaged them. Disrupting Canvas, the Facebook interactive ad format, we displayed the books in parents' timelines.
Parents, like mostly everyone, spend some fair amount of time on Facebook, and that's exactly where we engaged them. Disrupting the Canvas, we displayed the books in parents' timelines.
Parents, like mostly everyone, spend some fair amount of time on Facebook, and that's exactly where we engaged them. Disrupting the Canvas, we displayed the books in parents' timelines.
Parents, like mostly everyone, spend some fair amount of time on Facebook, and that's exactly where we engaged them. Disrupting the Canvas, we displayed the books in parents' timelines.
Curating
the artists
Curating
the artists
Curating
the artists
We searched designer communities such as Behance to curate local artists with a fresh style, while still being adequate for children's book scenes.
Curating
the authors
Curating
the authors
We had the privilege of working with some of the most prestigious brazilian living writers: Luis Fernando Verissimo, Antonio Prata and Marcelo Rubens Paiva. For a sing-along book, we invited Fernanda Takai, lead vocalist of the rock band Pato Fu.
We had the privilege of working with some of the most prestigious brazilian living writers: Luis Fernando Verissimo, Antonio Prata and Marcelo Rubens Paiva. For a sing-along book, we invited Fernanda Takai, lead vocalist of the rock band Pato Fu.
We had the privilege of working with some of the most prestigious brazilian living writers: Luis Fernando Verissimo, Antonio Prata and Marcelo Rubens Paiva. For a sing-along book, we invited Fernanda Takai, lead vocalist of the rock band Pato Fu.
Turning
a book
into a single
Turning a book
into a single
Turning
a book into
a single.
One of the books was musical and had a theme song. Some people started requesting it, so the singer decided to release it as a single.
Fernanda Takai posted it on her Spotify page and the song currently has 70.000+ plays.
One of the books was musical and had a theme song. Some people started requesting it, so the singer decided to release it as a single.
Fernanda Takai posted it on her Spotify page and the song currently has 70.000+ plays.
One of the books was musical and had a theme song. Some people started requesting it, so the singer decided to release it as a single. Fernanda Takai posted it on her Spotify page and the song currently has 70.000+ plays.
One of the books was musical and had a theme song. Some people started requesting it, so the singer decided to release it as a single. Fernanda Takai posted it on her Spotify page and the song currently has 70.000+ plays.
And the
happy ending...
And the
happy ending...
...is that eventually, the books outgrew the Canvas. The project became a permanent initiative and it's already on its third year with a third collection.To host all those books, we needed a steadier platform.
...is that eventually, the books outgrew the Canvas. The project became a permanent initiative and it's already on its third year with a third collection.
To host all those books, we needed a steadier platform.
...is that eventually, the books outgrew the Canvas. The project became a permanent initiative
and it's already on its third
year with a third collection.
To host all those books, we needed a steadier platform.
...is that eventually, the books outgrew the Canvas. The project became a permanent initiative and it's already on its third year with a third collection.To host all those books, we needed a steadier platform.
...is that eventually, the books outgrew the Canvas. The project became a permanent initiative and it's already on its third year with a third collection.To host all those books, we needed a steadier platform.
And that's how the project received it's own site, where parents can browse in a Netflix-like navigation, but instead of shows, they can read books to their children.
And that's how the project received it's own site, where parents can browse in a Netflix-like navigation, but instead of shows, they can read books to their children.
And that's how the project received it's own site, where parents can browse in a Netflix-like navigation, but instead of shows, they can read books to their children.
And that's how the project received it's own site, where parents can browse in a Netflix-like navigation, but instead of shows, they can read books to their children.
And that's how the project received it's own site, where parents can browse in a Netflix-like navigation, but instead of shows, they can read books to their children.
Copywriter: Thiago Brunelli
Art Directors: Paulo (Feijão) Medeiros Carvalho, Tomaz Saavedra
Art Buyer: Carmen Castillo
Motion Designer: Pedro Lima
Digital Producer: Rafaela Madeira, Guilherme de Oliveira, Rafael Coelho
RTV Producer: Stella Gafo
Audio Production Company: Satelite Audio
Illustrators: Brunna Mancuso, Willian Santiago, Alexandre Rampazo, Carolina Ina, Caio Bucaretchi
Book Authors: Marcelo Rubens Paiva, Luis Fernando Verissimo, Fernanda Takai, Antonio Prata, Adriana Carranca