UN GLOBAL GOALS, GOOGLE & TRIBECA FILM FESTIVAL ✺ 2020
WUNDERMAN THOMPSON BRASIL ✎ ROLE: CONCEPT, ART DIRECTION, GRAPHIC DESIGN
Inertia City
What happens when traffic brings the cityof São Paulo to a complete standstill?
Inspired by real data, Inertia City is a short film made to raise awareness to one of the Global Goals from UN: Sustainable Cities and Communities.
AWARDS ✺
2 x BRONZE @ CANNES LIONS (FILM AND FILM CRAFT)
1 X SILVER @ CLIO AWARDS (FILM)
1 x BRONZE @ LIA
(BRANDED ENTERTAINMENT)
1 x SILVER @ EL OJO DE IBEROAMERICA (FILM)
TRAILER:
SHOCKING NUMBERS FROM SÃO PAULO:
SHOCKING NUMBERS FROM SÃO PAULO:
SHOCKING NUMBERS
FROM SÃO PAULO:
36 days
36
days
36 days
36 days
is the average time residents spend in traffic each year.
is the average time residents spend
in traffic each year.
is the average time residents
spend in traffic each year.
is the average time residents
spend in traffic each year.
20 people
20 people
20 people
20 people
die each day due to air pollution.
die each day due to air pollution.
die each day due to air pollution.
31% more deaths
31% more deaths
31% more
deaths
31% more
deaths
are caused by traffic violence than by public violence.
are caused by traffic violence
than by public violence.
are caused by traffic violence
than by public violence.
CASE STUDY:
SHOCKING(LY GOOD) RESULTS:
SHOCKING(LY GOOD) RESULTS:
SHOCKING(LY GOOD) RESULTS:
SHOCKING(LY GOOD) RESULTS:
100k
100k
100k
hours of watch-time
hours of watch-time
hours of watch-time
hours of watch-time
hours of watch-time
74 MM
74 MM
74 MM
74 MM
74 MM
impressions
impressions
impressions
5 min
5 min
5 min
of average retention
of average retention
of average retention
of average retention
of average retention
SHORT FILM:
Copywriter: Thiago Brunelli
Art Directors: Lais Delcelo, Tomaz Saavedra
Producer: Maisa Delgado
Film Production Company: Saigon
Film Director: Vellas