ELEFANTE TOMATO PUREE ✺  2021
WUNDERMAN THOMPSON BRASIL ✎  ROLE: CONCEPT, ART DIRECTION

Endless uses
for an Elephant.

Elefante is a classic Brazilian Tomato Puree brand, and to launch its new reusable package, we brought back a classic nursery rhyme alongside the visual waltz of fresh ingredients that can be stored in the new package.

Don't forget to turn on subtitles!  ↑ 

Don't forget to turn on subtitles!  ↑ 

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Hot & Cold

To showcase the new reusable packaging, we ran some instagram stories revealing it's safe to use in the microwave as well as in the freezer.

To showcase the new reusable packaging, we ran some instagram stories revealing it's safe to use in the microwave as well as in the freezer.

Done with:
Agency: Wunderman Thompson Brazil
Creative Directors: Alvin Shiguefuzi
Copywriters: Thiago Brunelli, Julia Faria
Art Director: Tomaz Saavedra
Producer: Caroline Pivato

Film Production Company: Consulado
Film Director: Marcos (Boca) Ceravolo
 
Audio Production Company: Carbono Soundlab
Sound producer: Zé Godoy
 
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